Planet Fitness Selects Huge as Digital Agency of Record

Printed: Oct. 21, 2021 at 8:30 AM EDT|Up to date: 6 hours in the past

HAMPTON, N.H., Oct 21, 2021 /PRNewswire/ — Planet Health, Inc. (NYSE: PLNT), one of the most greatest and fastest-growing world franchisors and operators of health facilities with extra individuals than another health logo, these days introduced it has decided on Large, a world revel in company, as its new virtual company of document following a strategic aggressive overview.

Planet Health brand. (PRNewsFoto/Planet Health)

Planet Health will spouse with Large to boost up the Corporate’s virtual technique and enhance the continual evolution of its cellular app, site and in-club virtual revel in, with a focal point on technique, buyer pride and inventive design inside those virtual channels. The partnership will enhance member retention and lend a hand Planet Health proceed to power its “bricks with clicks” enlargement technique and hybrid technique to health; strengthening its virtual Judgement Unfastened Zone® via client engagement, loyalty and a differentiated omni-channel revel in that helps and encourages other folks all the way through their health adventure.

“The group at Large is understood for ground-breaking, cutting edge paintings that drives sure affect for manufacturers, defines industries and shapes the tradition and global round us. This makes them the best spouse to additional our undertaking of democratizing health,” stated Sherrill Kaplan, leader virtual officer at Planet Health. “As we paintings to wreck down boundaries for the 80 p.c of the inhabitants that doesn’t belong to a gymnasium, we’re excited to spouse with Large to construct upon our sturdy basis and take our virtual revel in to the following stage, serving individuals anyplace they’re, on every occasion they need to have interaction with our logo.”

“From the beginning, we fell in love with their human-first technique to health and need to create a subsequent technology revel in for individuals that is obtainable and reasonably priced for everybody. We will be able to’t wait to get began in combination in this formidable adventure,” stated Matt Weiss, President of Large Brooklyn. “Planet Health’ function of constructing a real omni-channel revel in that permits the logo and its individuals to engage, have interaction and enhance each and every different to succeed in their person health and well being wishes is a large transfer for the class and person who unlocks huge alternatives in-market.”

About Planet Health
Based in 1992 in Dover, NH, Planet Health is without doubt one of the greatest and fastest-growing franchisors and operators of health facilities in the USA by way of selection of individuals and places. As of June 30, 2021, Planet Health had greater than 14.8 million individuals and a pair of,170 shops in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate’s undertaking is to make stronger other folks’s lives by way of offering a high quality health revel in in a welcoming, non-intimidating setting, which we name the Judgement Unfastened Zone®. Greater than 95% of Planet Health shops are owned and operated by way of unbiased industry women and men.

About Large
Large, a part of Interpublic (IPG), is a world revel in company made up of creatives, designers, technologists, strategists, and information scientists. We lend a hand corporations grow to be a deeper a part of other folks’s lives by way of growing unified logo reviews that individuals love. We paintings with purchasers corresponding to Google, McDonald’s, FCA, Brooks Working, P&G, and others, who’re as dedicated to shaping tradition and defining the longer term as we’re. Headquartered in Brooklyn, we these days have greater than 1,200 staff running throughout 13 workplaces in North The united states, Latin The united states, Europe, and Asia. For more information, talk over with us at hugeinc.com.

About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven supplier of promoting answers. House to one of the global’s best-known and maximum cutting edge communications consultants, IPG world manufacturers come with: Acxiom, Craft, FCB, FutureBrand, Golin, Large, Initiative, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Team, Octagon, R/GA, UM, Weber Shandwick and extra. IPG is an S&P 500 corporate with internet income of $8.06 billion in 2020.

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SOURCE Planet Health, Inc.

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